Clever way to promote your new restaurant

Sunday 27th August 2006

Clever way to promote your new restaurant

I've been following the story of "Hitler's Cross", the Mumbai restaurant which opened with a Nazi theme and has now been forced to change its name and remove Nazi memorabilia after protests.

Though it seems that they claim to be ignorant of the atrocities committed by Hitler and the Nazi regime, I think it was just a way to gain publicity (through notoriety). Without such hullaballoo, even the locals wouldn't have known about it, let alone people far far away. It would have been just another restaurant, but now, at least some people will visit just for curiosity's sake.

01:04am